Retailer spotlight: Fig & Flower

sara fig&flowerFig & Flower our local retailer, has a new look. But one thing, thankfully, has not changed, the sunny smile on Sara the owner. Sara Lamond is laid back, calm and confident. However, behind this quiet is a very savvy business woman and lawyer. 

  • If you weren’t here today at Fig & Flower where would you be?

It’s hard to say. Something I’ve noticed about myself, and other small business entrepreneurs, is that we’re dreamers. It’s part of the territory. Venturing out on your own means seeing the potential in an idea that doesn’t yet exist, at least for you. So I find myself dreaming up lots of little adventures. In reality, though, I’d probably have gotten locked into an attorney position that didn’t make me happy, so I’m grateful to be where I am. 

  • What is your favorite product? It doesn’t have to be mine… 🙂

My current hero product is your Grits & Honey scrub. With the season changing in Georgia, it’s super important for me to be exfoliating regularly. If I don’t, I get dry, flaky patches around my nose and eyebrows. But aggressive exfoliants can dry me out too much. So I really like the balance of the hydrating honey and the gentle exfoliation of the grits. I don’t rub excessively – that’s the key! I mostly wear the Grits & Honey scrub as a mask and as I’m wiping it away I use just enough pressure to exfoliate.   

Another product I’m loving this season are the 100% Pure Pomegranate Lipsticks. They are super hydrating, which I love in a lipstick, but they aren’t sticky at all. Best of all, the pigment sort of soaks into the lips so even when the hydrating balmy aspect of the lipstick wears off, the color sticks around long after.

  • What was your inspiration for leaving the legal field to delve into the natural/organic world?

Well, my love of all things natural actually coincided with law school. Just before law school started, I did a couple months of boot camp at a cross-fit gym. It was there I first learned about the clean food movement. I noticed a very tangible result in how I felt when I cut out sugar and dairy. I really committed to going natural at that point. I stopped using shampoo and conditioner (and blogged about the experience), ran my first full marathon, and – in true lawyer fashion – consumed all the research I could. 

After passing the bar, I started working as an attorney and felt very unfulfilled. It seemed to me if I was going to be spending 60 – 80 hours a week at my job, as most attorneys do, I should strive to enjoy it. And just as important as following my passion, I wanted to contribute to my community in a positive way. Combining my love of natural health and wellness, with something I love and that’s fun to me – like makeup – seemed the perfect fit!

  • If you could do one thing over what would it be?

I wish I had had more confidence in my abilities and desires. Growing up I loved playing with hair and makeup. When I started law school, I joked that if it didn’t work out, I was going to drop out and go to beauty school. In truth, I probably should have pursued a career in cosmetology or aesthetics, but I came from a high business oriented, entrepreneurial family and cosmetology wasn’t deemed a “serious” career choice. The thing I’ve learned is that most passions can become viable careers because the drive to learn and develop your craft is so insatiable. You’ll commit yourself fully and make it work if you love what you do. My husband is a musician, and I think I learned this lesson from him. 

  • What is next on your agenda? Will we see more fig and flowers?

For now, I’ve decided to take things slow. I was considering opening a second location this year, but ultimately I decided against it. I see other stores like mine in other cities expanding and I started to feel rushed to grow faster. But I’ve got a solidly growing small business on my hands, and the whole operation has been bootstrapped by my own initial investment. I think that’s something to be proud of, and I am. I don’t want to rush our growth, and get into a situation that harms, or even derails, this journey I’m currently on. I have to remind myself not to measure my success by someone else’s, because each journey is different. And in the end, I’m really proud of what I’m accomplishing.