Why chose waterless skincare?
First let’s address water shortage before we address the benefits of waterless and/or anydrous skincare.
Only 3% of the world’s water is fresh water i.e. available water for human consumption. 11.1 billion people worldwide lack access to water, and a total of 2.7 billion find water scarce for at least one month of the year. By 2025, an estimated 1.8 billion people will live in areas plagued by water scarcity, with two-thirds of the world’s population living in water-stressed regions as a result of use, growth, and climate change.
Having lived in Latin America in an area without water, I know firsthand what it is like to not have clean water daily; not being able to brush your teeth, flush the toilet or wash dishes. Luckily, I grew up with a Grandmother who saved rain water and was very conscious of water shortages.
Back to skincare
Did you know that most skincare products are 80-90% water? Yes, if you look at the ingredient deck on a product you will see that the first word is probably water. Water is a filler and inexpensive and dilutes the active ingredients. Making waterless skincare is more expensive but better for your skin.
Why is waterless skincare better?
More Nutritious: Without water, the active ingredients such as botanical oils and extracts can penetrate the skin more effectively and efficiently. They are full of antioxidants and vitamins that your skin needs to be hydrated and help keep supple. Our products are plant-based and leave no oily residue.
Better Hydration: Water based products evaporate stripping your skin of it natural oils. Waterless products deliver moisture and nutrients that your skin needs to stay supple.
No chemicals: Water-based products must have preservatives to eradicate bacteria.
Less Product: Because anhydrous products are more potent, you need less. That is why my motto has always been: less is more.
Waterless skincare gives you more hydration and nutrients and is ultimately healthier for your skin and more sustainable! HollyBeth Organics has been making anydrous skincare since 2007 AND we are USDA Organic Certified!